I tried this after they sent me a sample. I really liked it. It has a sweetness to it. I was reading How Not to Age, and it mentioned honey bush tea, which is a relative of rooibus, has been used in studies on skin aging, where after several weeks of drinking it people had a measurable decrease in wrinkle depth (I've not been drinking it very long, so I don't know yet). I seem to be falling asleep faster when I drink it a few hours before bed. So it is a win-win-win for me: tastes good, full of antioxidants that might improve my skin along with other areas, and improves my sleep. So I just ordered another bag, even though I'm not finished with my first big bag.